How YOU can profit from the 1/1 economy (part 1)
It's really been here in one form of the other longer then it hasn't. The last 20 years was the largest set back and the major reason why it seem's so foreign. Experts say (in reference to religion, but seems to also work here) it takes 3 generations to completely lose a tradition.
What am I referring to? The 1:1 economy. A cultural movement where you KNOW who you are buying your meat, dairy, produce, baked goods, and tires from. Your family also shops with the same folks. Not because they are 17cents cheaper but because they KNOW you.
Majority of companies are scrambling to become far more customer service oriented. The question I ask is why now? Well the answer is because when they were selling us crap products out of a big crappy box, with crappy service...we kept buying. Now with the consumer power of Twitter, Facebook, and our collective social graph one bad experience in Detroit can effect sales across the country..even globally.
So what does this mean? Simple. OPPORTUNITY. Never before in the last 20 years could someone compete with big companies and actually have a shot in taking both local market share but scaling across markets via you and your customers social graph.
All the services and products in your community...all of them, are up for grabs. The big companies know it which is why they are scrambling and several small businesses has figured it out. Why do you think Amazon bought Zappos? Its because Zappos was taking it to them because they out cared Amazon...it wasn't about price.
Here is the battle call. What can you do that provides a service to you community (and potentially greater community) that you are both good at and you legitimately care about? Whatever that answer is, its time to do it. You are going to work hard anyway, you can either do it for yourself or someone else.
Question of the day: Where do you get the BEST customer service from?
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Jonah Manning
Sent with Sparrow
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Jonah Manning
Sent with Sparrow
